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IP Targeting vs Geo-Fencing


IP Targeting and Geo-Fencing are both designed to help marketers target consumers based on a geographical location.  However, IP Targeting uses the device's IP address to not only gauge the geolocation of a consumer but to also understand specific criteria connected with the IP address, such as demographics, interests, and behaviour.


IP Targeting does not use cookies, which is revolutionary in the digital advertising world. Our patented IP algorithm determines the IP address based on the physical address, which is then used for precise digital ad targeting at the IP/router level. This type of targeting is beneficial for advertisers because it incorporates offline data; i.e., registered voter lists, customer databases, modeled data, and direct mail data.

Get the Household

By leading with the household in our strategies, we get to a more empowered, validated and permanent approach to identifying and engaging target audiences.

Any gaps within this ecosystem can be filled using our technology, e.g. if we only have an IP, we can match the other two data points.

InfoScope is in a unique position to identify audiences, bid and serve media and detail consumer decision journeys.

Venue Replay

Venue Replay allows you to capture people’s Device IDs at high value locations. In other words, you have the ability to capture potential consumers Device ID at events they attend, where they work, where they study, where they shop, all with the intent to advertise to this high value audience. By mapping the area, we can identify any devices (smartphones, tablets, laptops) after they leave the venue, and continue to target them with digital banner ads at their home and across all of their devices. 

IP TARGETING is Geo-Fencing on STEROIDS!!!

When an Ad Impression is served (a digital banner or video ad loads on-screen), there are three pieces of data InfoScope analyzes with the use of GeoFraming: the who, where, and when. We analyze the who by UDID (unique device ID), the where with geographical coordinate (latitude & longitude) of where the impression displayed, and the when by a timestamp of when the impression loaded on the screen.

There are many instances where a venue is target rich and valuable to reach your audience post-event. Some examples would include convention marketing, concerts, casinos, sports marketing, ticket sales, or just connecting with your audience after an event. With all this data, we are able to create predictive models and with our other products, like Location to Lead, that stem from Venue Replay. If you'd like to learn more, contact us below!


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